OPINION TIMES HAS MOVED. OUR NEW ADDRESS IS www.OpinionTimes.com

Google
WWW Opinion Times

Tuesday, November 16, 2004

ABC apologizes for steamy intro to "Monday Night Football''

Will the networks or the NFL ever learn?
"ABC apologized Tuesday for a steamy intro to 'Monday Night Football' after receiving complaints from viewers and the NFL. The spot featured a naked Nicollette Sheridan jumping into the arms of Terrell Owens."

Hey, let's face it: The networks can do nothing less than this. They're a business and if they are going to put programs like this one on television, it's necessary to promote them. The commercial intro itself is merely a symptom of a larger problem. Let's not merely have a discussion of the appropriate and necessary apology; let's talk about the decadence of what we put on television as a whole.

ParentsTV.org has some great quotes on the problems of network television. The best of them all is this:
"Just take a look at what Disney's The Incredibles did its first weekend. In two days, it grossed $70 million, and yet a family can't find a half-hour of programming in prime time they can watch together."

- Steve Farella, president and CEO of Targetcast TCM

This one also reminds us of a time when TV was enjoyable for the family:
I thought that Steve Allen's heart was in the right place when he was trying so hard to get TV to clean up its act in the years before he died.

-- Dick Smothers, Press-Telegram, 4/23/2004

It's time to bring the debate back to the forefront.

ABC apologizes for steamy intro to ``Monday Night Football''